Rebranding Reveal!

Back in January, I worked with The Reverie Collective to design me a new logo and color scheme for the blog. I have been reluctant to make the changes though for a few reasons. Mostly silly ones, because I don’t like change and what if everyone hates it?

(Please don’t hate it. )

I wasn’t originally looking for a new logo. I was specifically looking for a color scheme that was actually compliant with the ADA web accessibility guidelines for contrast, which my color scheme is not very compliant for (like at all). I went back and forth about doing this myself, but finally decided I needed some professional help.

Mostly, because I knew what I wanted, but I didn’t know how to get there.

I reached out to Mandy, sent her a rather complicated long rambling email explaining what I needed, and she really did a fantastic job putting together a cleaner logo with more emphasis on my actual name – Rachel Cohen.

One of the things I’ve noticed is that a lot of people don’t realize that “Rachel Cohen” is “Paper Thin Personas.” So, I am trying to make that clearer without losing the name recognition that Paper Thin Personas has.

It’s going to be a little bit of a slow transition- I have to rebrand the Etsy Site, Patreon, and this site, so don’t hold your breath or anything, but also don’t be surprised if things start looking a bit different around here soon.

I’ll be sad to say good bye to my long standing colors( especially my beloved #990033), but very excited about the new ones I get to play with now.

Plus, let’s be honest, it’s been over a decade and so it’s not like a little repainting and carpet replacement isn’t long over due.